Get The Book That Reveals The Step By Step System That Eliminates Wasted Leads And Increases Marketing Performance To Accelerate Revenue Growth


First, the truth.


The results I’m sharing with you are not typical.


I have the benefit of over 25 years of practice. The system inside the book is a product of that experience.


The average person who buys ‘how to’ info gets little to no results.


The real-world examples I use inside the book are from real work.


Your own results will depend on your experience and work ethic.


All business entails risk, action, consistent effort.


If you’re looking for a magic bullet DO NOT BUY THIS BOOK.


Nothing in this book is easy and there is no such thing as a magic bullet.


With that said...it’s ridiculously SIMPLE...let me show you.

What You're Getting:

This is drastically different from anything you've ever read because it's a pragmatic step-by-step guide than a traditional "book".


The reason why is because there's no fluff.


It immediately gets down to the nitty gritty, showing you exactly what to do, how to do it, and why.


Plus, it's easy to read.


At just 168 pages, you can read it in an afternoon.


And you'll immediately "get" the entire system I used to help more than 30 industry leading B2B organizations to transform their marketing into revenue generating engines.


One of the transformations resulted in sourcing more than $255M in revenues for my company and earned multiple awards including the Forrester/Sirius Decisions 2018 ROI Award, as well as the DemandGen’s 2018 B2B Innovative Marketer award. Here's a picture of me and my team accepting the 2018 ROI award after our keynote presentation at the Forrester / SiriusDecisions Summit in Las Vegas, NV on May 11th, 2018:

Listen. Most people love to complicate the process of marketing. I know I’ve made every mistake in the book. But it’s actually ridiculously simple.


Here it is:


  • Phase 1: You’ll REVIEW your marketing & sales processes to uncover gaps and opportunities.


  • Phase 2: You’ll ALIGN Sales & Marketing around the key drivers of revenue generation.


  • Phase 3: You’ll MOBILIZE your organization to quickly fix the leaks in your demand pipeline and secure quick wins.


  • Phase 4: You’ll PROPEL your organization to grow by improving marketing effectiveness, growing your audience, building trust and engagement then maximizing conversion to drive revenue growth.


Executing the steps using the phased approach will help you prevent waste, improve conversion rates, and unlock the potential of your efforts and investments to accelerate growth. You'll also be able to prove marketing's impact.


This can be accomplished all without stretching your team too thin, compromising lead quality, begging for more resources, or damaging your relationship with Sales.


And I detail every step inside this book.

The Revenue RAMP framework

More Specifically, This Book Will Teach You How To:

  • Make sure that your team is aligned and able to make good decisions



  • Find the leaks in your response channels and handoffs along the lead lifecycle to prevent unnecessary waste



  • Change your organization's focus from quantity and cost to quality and business impact



  • Unify Marketing & Sales with a “rise together” mentality—joint accountability for revenue growth



  • Secure universal agreement on what a qualified, sales-ready lead is not



  • Assess the maturity of your marketing and sales processes to identify your greatest opportunities to accelerate revenue growth



  • Use the demand you've already generated to jump-start your revenue engine and secure quick wins



  • Repurpose existing marketing assets and resources to enable your sales force to effectively pursue and convert more marketing-generated leads into revenue



  • Inspire your team to see, plan, execute and invest differently to have an exponentially greater business impact



  • Drive cross-functional alignment on the metrics that matter, establish a clear linkage between marketing investments and revenue performance
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