JUMPSTART YOUR DEMAND ENGINE TO ACCELERATE PROFITABLE REVENUE GROWTH.
The stress of the economic downturn is taking its toll on you and your team. You’re being pushed to generate more leads, but there are already tons of marketing leads that have been ignored or mishandled.
Your demand generation engine is stalled because of the market disruption, rapidly changing buyer preferences, and the inability to depend on in-person events as a source of low-cost leads.
Despite the pressure for more leads, your budget has been reduced to bring operating expenses in line with lower than expected revenues. You know the answer cannot simply be “do more” and even if your team was able to deliver more, you’re worried that you won’t be able to prove that Marketing was a significant driver of revenue growth.
FREE checklist reveals the top 10 sources of wasted leads and the process that helped my team recover and deliver thousands of leads that generated $255 million in revenue.
Do you ever find yourself thinking "They can't afford to invest in a solution given reduced or flat budget." or "Misalignment with Sales is normal and unavoidable." or "Marketing is viewed as a cost center with limited impact on revenue performance."?
I know I did!
And finally, to make matters even worse, sometimes (no matter what you do) it just plain feels like misaligned Sales leaders, time, and market uncertainty are actively going out of their way to sabotage your success with fueling revenue growth and proving marketing’s value.
Well let me tell you, I know exactly how you feel because I've been there myself... more than once!
When all is said and done, my guess is you really just want to improve your relationship with Sales and perception of marketing leads to prevent waste, increase marketing performance to achieve better results, and prove revenue impact to demonstrate marketing as a business driver. Yes?
About Lisa Cole
Author and award-winning marketer, Lisa Cole brings more than 20 years of experience transforming marketing functions into scalable, predictable, and accountable growth engines for industry-leading B2B organizations. What started as an obsession with Marketing & Sales alignment became a passion for helping marketers change the perception of marketing and establish themselves as business drivers.
In addition to delivering hundreds of millions in marketing sourced revenue for organizations, Lisa’s inspiring, transformational work led to two awards: SiriusDecisions’ 2018 ROI Award and Demand Gen Report’s 2018 B2B Innovator Award for C-Suite Strategy. She is also the mother of three children, so leading a global marketing organization is the second most challenging & rewarding thing she does in life.
Head of Demand Generation Marketing delivered campaigns with a marketing lead-to-sales conversion rate of 12% versus the 4% of their peers while maintaining a cost per lead average of 53% lower than peers.
Senior Director of Marketing generated over 15,000 qualified, sales-ready leads that drove more than $1B revenue.
Marketing Director grew pipeline dollar contribution from 4% to 25%+ of the total pipeline while delivering 38% of total sales.
Senior Director of Marketing Operations & Demand Generation drove $14M pipeline boost in less
than 6-months, nurtured 30K inquiries yearly, and achieved a 100% sales-lead acceptance rate globally.
Marketing Director increased Marketing’s return on investment by optimizing lead management processes resulting in 90% ROI.
Vice President of Marketing enabled sales team to generate an additional $24.5M in new bookings,
38% increase YOY.
How to Develop a Business Case for Marketing Transformation
Even top performing B2B companies convert less than 1.5% of their leads into revenue. Use this tool to determine how much demand you're wasting then leverage the results to gain organizational support for transforming your marketing.
How to Improve Sales & Marketing Alignment with a Service Level Agreement
One of the best ways to improve alignment between sales and marketing is to establish a formal service-level agreement (SLA) between the two organizations. Register to learn how to negotiate and implement a mutual service level agreement between Marketing & Sales.
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